Success seems to be a journey not a destination. Every day we travel along creating new excitement and adventures for both our staff and customers. Obstacles are viewed as challenges and challenges lead to rewards. Recession Retailing has brought about a new form of business with every action and decision leading to more evaluation. A new mindset has been developed that many of us in the retailing world are discussing. 3/50 Project has been developed and implemented by many main street retailers as a mindset and discipline to help generate more foot traffic to our places of business. The concept is a joint endorsement by both community retailers and residents. Its principle concept is for all members of a community to select 3 main-street businesses each month & pledge to themselves to spend a minimum of $50 for that month at each of the stores. In turn each of the retailers pledge to do the same. The project has found astounding impact and results that have increased the health of the communities that have gotten involved with this concept and the success rate of independent stores has improved. A little help goes a long way. To learn more about this exciting but simple concept please go to www.the350project.net. Many of us in your town already practice these principles. Thank you